Capturing Generation-K

Today’s youth are risk takers, magic makers, movers & shakers. They’re no longer aspiring just for fame, this is Generation K by K-Swiss.

We harness the power of our diverse community to bring together a spectrum of talented profiles to embody the definition of Generation K. Footwear designed for the new generation of self-driven bosses.

We matched each entrepreneur with a shoe that embodies their line of business. To capture the shoe's artistry, we surround each pair in a mis-en-scene that suggests flow, formation and evolution. It’s an invitation to unlock potential.

Services Include

Art Direction
Set Design
Set Build
Model Casting
Hair and Makeup
Photography (capture, retouch)
Lookbook Development
Manifesto Video (color correction, sound mix, music, basic titles)
Talent includes:

Gavin Mcneill
Eden Hagos
Mike Cherman
Marco Antonio
Peter Prior
Loretta Wang
Julie Pinzur

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