K-Swiss Womens F/W Lookbook

We were asked by K-Swiss to create a lookbook for their women’s FW shoe collection. This collection aimed to breathe new stylistic life into their signature shoes. The goal was to position the brand as sartorially progressive, while maintaining a retro feel that honored the company’s trendsetting past.

As the Fall and Winter seasons signal transition to new beginnings, we wanted to showcase the evolution from the classic K-Swiss style to the dawn of a new era for the company.

Using a motif of seasonal imagery (autumn/winter leaves and foliage), soft-colored attire, and nostalgic items that recall K-Swiss’ tennis origins, the shoes were surrounded by the history of past accomplishm

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